About Us

Sheila D. McCray, MS, CCS, CCS-P, has worked in the healthcare industry since 1987 as a medical claims examiner, medical transcriptionist, medical transcription quality assurance editor, medical coder, healthcare instructional designer, healthcare subject matter expert, and online adjunct professor for several online universities, teaching a variety of healthcare courses. As a healthcare instructional designer, she regularly writes, reviews, and revises courses in physician and hospital reimbursement methodologies, to ensure accuracy and adherence to instructional and motivational design principles, such as Bloom’s Taxonomy of Educational Objectives and John Keller’s ARCS Model of Motivational Design. She is the owner of Avidity Medical Design Consultants, LLC, an instructional design consulting practice specializing in curriculum development for the healthcare sector, as well as Avidity Medical Design Academy, a subsidiary of Avidity Medical Design Consultants, LLC.

Mission Statement

Avidity Medical Design Academy is a subsidiary of Avidity Medical Design Consultants, LLC, an instructional design consulting practice specializing in creating innovative curriculum development solutions for the healthcare sector. The mission of Avidity Medical Design Academy is to teach practical skills pertaining to healthcare-related subjects that students can immediately incorporate into their own lives immediately after completing the course. Avidity Medical Design Academy offers courses that extend far beyond teaching traditional healthcare subjects, but instead strives to give students the knowledge they need to immediately transfer what they learn about traditional healthcare subjects to daily living. Additional courses cover practical subjects that teach students activities for real world application.